For the longest time, I was obsessed with getting high open rates for my newsletters. But do they even matter anymore?
Click through rates and number of comments are my top metrics to track.
Likes come somewhat low in my list because I feel we got addicted to click like even when we feel “eh, not bad”.
With how complex of a platform Substack has become, open rates has its place but I’m truly unsure how much it matters to me.
Agreed! And a year from now, we might all be chasing an entirely new set of metrics.
Click through rates and number of comments are my top metrics to track.
Likes come somewhat low in my list because I feel we got addicted to click like even when we feel “eh, not bad”.
With how complex of a platform Substack has become, open rates has its place but I’m truly unsure how much it matters to me.
Agreed! And a year from now, we might all be chasing an entirely new set of metrics.