I occasionally talk to business owners who want a lead magnet graphically designed for aesthetics, but then cringe over their efforts to gate keep that information for an email address to spam.
While the market has sophisticated beyond accepting this kind of behavior, some owners have not, but I don't blame them!
As a business owner, if you don't keep up with the sophistication of the market (be it as a seller or even as a buyer), you won't know what doesn't work anymore.
I occasionally talk to business owners who want a lead magnet graphically designed for aesthetics, but then cringe over their efforts to gate keep that information for an email address to spam.
While the market has sophisticated beyond accepting this kind of behavior, some owners have not, but I don't blame them!
As a business owner, if you don't keep up with the sophistication of the market (be it as a seller or even as a buyer), you won't know what doesn't work anymore.